AND WE WILL DO ALL OF THE WORK FOR YOU!
“Let us have faith that right makes might,
and in that faith let us to the end
dare to do our duty as we understand it.”
Those thoughtful words were spoken before Mr. Lincoln became President Lincoln. Right does in fact, make might. It does so now just as it did when that remarkable American gave his Cooper Union Address in 1860.
As a student of American History, I’ve learned that Abraham Lincoln knew the importance of powerful writing for maximum impact during his professional and political careers. Every one of President Lincoln’s letters were carefully drafted as were every one of his speeches. In fact, his Cooper Union Address was surpassed only by his Gettysburg Address years later.
When the words above were drafted, Mr. Lincoln’s law partner, William Herndon noted, ‘No former effort in the line of speech-making had cost Lincoln so much time and thought as this one.’ Not even his famous orations in his debates with Stephen Douglas were a match for the time and painstaking preparation that Abraham Lincoln put into the address that included the words first written and then spoken above.
Powerful writing attracts prospects to businesses through effective marketing. Powerful writing converts prospects into customers and clients through effective sales presentations and communications. Powerful writing also maintains customers and clients through effective follow-up communications.
As a speechwriter, screenwriter and author,
I’ve learned that right not only makes might,
I’ve learned that write also makes might.
The trouble is that most people simply don’t have the inclination to invest decades and small fortunes into earning graduate business and writing degrees. Of those people who do have the time, most don’t want to invest several hundred thousand dollars in the education of both business and writing.
We’re here so that people don’t have to make exorbitant investments in either time or money to acquire the powerful writing that is necessary to impact and influence their prospects and eventually their customers and clients. In my three decades in business, I’ve invested much of my time and a great deal of money to earn three business degrees, nine financial designations and two creative writing degrees so that others don’t have to.
When a person’s short-term and long-term success both depend on his or her ability to quickly and cost-effectively generate powerful and impactful writing, the only solution is to hire an expert whose writing will assure that success.
“The secret of success lies not in doing your own work,
but in recognizing the right man to do it.”
I’ve learned that powerful writing is the key to becoming a leader in whatever industry a person chooses to pursue a career. Whether in business, arts and entertainment or any industry that one may imagine, it is writing that promotes brands, companies and most importantly, people.
Powerful writing impacts everyone who comes into contact with it. Abraham Lincoln knew this, and thanks to him, we do as well.
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